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captivating

SUMMARY OF THE PROJECT
In recent years the debate about Europe has developed an increasingly eurosceptical bias, with mainstream media often availing itself of widespread fears concerning multiculturalism, immigration issues or social security within Member States. Arguments are often simplistic and emotionally charged, thus easily gaining large consent in the population. Politicians intending to scapegoat the EU for their own deficient policies largely profit both from a lack of knowledge and interest in the EU as well as a lack of European identity and sense of belonging, especially among younger generations. This has created the widespread perception that European integration does more harm than good. One chief reason for this is that actors propagating pro-European ideas and thinking often fail to spark a sense of belonging among younger generations. Their arguments are often too technical for non-EU-experts, antiquated instead of topical (the recurring argument being that the EU is a guarantee for peace) and fail to emotionally capture young audiences (European politics are perceived as “boring” and “far away”).
The purpose of our project is to analyze the flaws and deficiencies in existing pro-European communication and develop strategies and tools to adjust it to the needs of younger generations. This can involve simplifying existing arguments, finding more effective channels to disseminate them (e.g. social media) or simply presenting them more attractively.

Within this framework, OneEurope is organizing a 7-day international workshop in Berlin, Germany between 16 and 24 April 2016.

OBJECTIVES OF THE PROJECT:
– provide an educational forum in which participants can discuss and work on ongoing projects in the field of pro-European communication
– assess existing shortcomings in pro-European communication
– identify the needs of young people and requirements for creating a common European identity
– make participants aware of national differences and similarities regarding the discourse on a unified Europe
– develop and share tools and strategies to better communicate pro-European ideas and values
– equip participants with communicational and substantial skills and knowledge, to be deployed in their respective organizations and in specific projects
– promote and encourage the active use of programmes like Erasmus+ as a support tool for the promotion of active citizenship, pan-European debate and a common European identity

PARTNERS:
Mladiinfo Croatia
ECYON – European Cooperation Youth Network (Turkey)
InterMedi@KT – Interactive Media Knowledge Transfer (Greece)
– Inceptus (Lithuania)
– Ergo (Italy)
AEGEE Europe (Belgium)

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